top of page

This is a selection of the flash sales I’ve worked on at RAC. Each sale requires over 25 assets in various sizes and formats, including animated GIFs and videos, all produced within tight deadlines—sometimes in just a few hours. While the designs primarily feature bold graphic styles, we have also incorporated lifestyle imagery for select campaigns.

​

In 2024, PMax campaigns were introduced, and I led the storyboarding process, transforming static graphics into dynamic, engaging videos. I created the final assets in After Effects, and our initial PMax tests delivered the highest ROI of any asset used. As a result, PMax videos have become a key component of our sales strategy across multiple products. I have since developed PMax assets for European Breakdown Cover and RAC Mobile Mechanics.​ Examples can be found at the bottom of the page.

bottom of page