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Motability RAC EV Capabilities video
I played a key role in the pre-production of the Motability RAC EV capabilities video, sketching storyboards to help the client visualize framing and flow. By setting up reusable assets, I streamlined the process, ensuring efficiency across multiple frames.
On the shoot day, I provided art direction, keeping the production on schedule and ensuring the framing aligned with the graphics to be added later. Despite last-minute changes to location, patrol, and vehicles, we adapted quickly to keep the project on track.
In post-production, I captured stills from the video to overlay graphic mock-ups in Illustrator, securing client approval while ensuring a seamless transition for the video editor to integrate the final assets.

Initial Storyboard

Video graphics proofs

Initial Storyboard
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