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I worked as the dedicated designer in a time aligned to evolve the RAC’s ‘always on’ Pmax Social campaigns with the aim of driving greater engagement and sales through paid social channels.

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Over the last year, this has required significant test and learns, leaving me responsible for the design of 4 sets of Pmax campaigns per month, covering Meta and Tiktok (3 videos, 4 statics x4). These campaigns test lifestyle, graphics and seasonal trends to collect comprehensive insight for the following months whilst always being conscious of the brand position and purchasing messages.

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​Month on month optimisations have allowed for informed design decisions and has led to Pmax being the best performing acquisition channel.

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