Animated Emails

A small selection of the animated GIF email headers I’ve created for RAC Mobile Mechanic product. The marketing team requested animated email banners to A/B test in customer communications alongside static assets. I prioritised graphic, engaging design to capture customer attention, completing rough designs, sourcing and designing of assets before finally animating in After Effects. The full design process has been optimised for the smallest possible file size without compromising on quality. Where possible, the animation was designed to seamlessly loop.